BUHO

The iconic BUHO of Avenida Diagonal with Paseo San Juan in Barcelona is a historical reference of the 70s neon signs.
For decades the BUHO of “Ròtuls Roura” remained on the crown of the building, becoming an icon and attraction of the city.
In 2004 a new City Regulation and this neon sign was ordered to be removed but, thanks to what symbolizes the BUHO for the city, the City Council of Barcelona and VSA COMUNICACIÓN reached an agreement in which VSA COMUNICACIÓN commits itself to rebuild and mantain during 10 years this flagship neon sign.

LOCATION: Avda.Diagonal, 374.Barcelona